Tuesday, 29 November 2011
Thursday, 24 November 2011
An Outline Makes Business Writing a Snap
There are several ways to simplify the writing process. One of the quickest and most easily adaptable ways is to create and follow a simple outline for all of your business writing. While you don't need a detailed, four-page outline that encompasses every point you want to make or every theory you purport, a simple outline can assist you in organizing your thoughts, narrowing your topic, helping you decide exactly what you want to say, and ensuring that you cover every important aspect of your subject.
An outline also helps you jump over the writer's block hurdle that plagues nearly every writer at one time or another.
Organize Your Thoughts
Before you even begin to write, spend some time brainstorming. Grab a sheet of paper and a pen, or a blank computer screen and a keyboard, and write down everything you can think of that relates to your topic. Include ideas that are only slightly relevant, ideas that you may eventually discard, but don't filter your thoughts at this point. Spend about 10-15 minutes writing down EVERYTHING you can think of about this subject.
When you're finished, go back over what you've written and eliminate duplicate thoughts, unnecessary or irrelevant ideas, or anything else you don't want to include.
Now you have a fairly thorough list of the general ideas you want to discuss.
Narrow Your Topic
Next, look at your ideas more closely. Do you really want to cover every one of them? Are some of these topics better left unsaid or some such common knowledge that you don't need to mention them? Only you can decide what's important, but focus on what you really want to say. Ask yourself some questions, such as:
• Who am I trying to reach with this writing?
• What do I want my readers to understand?
• Are each of these ideas necessary to my central theme?
• Have I left anything out?
Decide Exactly What You Want to Say
Once you have each general topic area defined, it's time to think about each area in more detail. Decide what makes each thing you've written down important. Determine what it is that you want your readers to understand about each specific idea. Write your first draft at this point, being careful to fill in every detail you can. It's much easier to edit and cut extraneous material than to try to go back and fill it in later.
Cover Every Important Aspect of Your Subject
After you've written your first draft, you'll want to go back and evaluate every sentence, and every paragraph. Have you covered every important aspect of your subject? Should you expand an idea more fully? Can you rewrite a sentence or a paragraph to make it read more clearly or professionally? Now is the time to do your best work. Ensure that your subject is covered fully and completely and that you have said exactly what you intended to say.
Consider Hiring a Professional
Most small business owners and entrepreneurs must wear many, if not all, of the hats in the company. While it's easy to recognize the importance of your business communications, it's also easy to allow them to crucial documents to exit your office without full consideration for their impact on your bottom line.
Consider this... if you don't communicate clearly and effectively with your clients and prospects, you'll lose their attention -- and their business!
That's why, if your business writing skills are less than professional, you should seriously consider hiring a professional writer and/or editor to assist you.
Often, the first thing your audience sees is your written communication, and if you fail there, you'll never get the chance to show them what great products and astounding customer service you can provide!
How to Make Money Writing Online and Content Marketing
With the advent of Google's stated goal to improve a user's search experience, many websites and articles lost their coveted positions in Search Engine Ranking Positions (SERPs). It is now, more than ever, that quality website content writing is king. Writing online for money as a means of 'gaming' the search engines through keyword stuffing, article blasts to thousands of article directories, and weak, poorly structured website content writing are gone.
Readability
Readability measures the grade level needed to understand any document. There are several schemes that are used to determine readability. The Flesch-Kincaid Grade Level is one of better known and most used measurements. Your content writing can be much improved if you incorporate this measure into your article writing.
Although it has come under criticism for its simplicity, Flesch-Kincaid Grade Level scale is still widely used and can give you an idea of your article's readability.
You can determine your article's readability with the Flesch-Kincaid Grade Level scale which assigns a grade level to the written material. MS Word provides a readability statistics feature found under the spell check tab that determines your article's grade level reading score.
There are free utilities on the web that allow you to copy and paste your document and the utility will return the grade level score. There are others. Online-Utitility.org is one. You can find them with a 'free readability tools' search on the internet.
You can also use the Google 'more search tools' feature found at the bottom of the left navigation bar when doing a Google search and choosing 'reading level'. The organic results will show 'basic', 'intermediate', or 'advanced' reading levels for each of the page results.
Although, the results may not be 100% accurate, they do give you an idea of the grade level that your article or page is written at. It may seem that I am putting much emphasis on readability and quality content. It is important to note when writing for the web that the content be easily understandable by your targeted reader. You make make money writing articles online by targeting your reader.
Ideal Reading Level
If you dumb down your website content writing, the reader may feel insulted and dismiss your words. If your words are too pedantic, readers may accuse you of flaunting your knowledge. You may have quality content, but not readable by your targeted audience.
What is the ideal reading grade level? The answer eludes me. Many claim that the national average reading level is eighth grade and that article writers should write at that level or lower when writing for the web. I have yet to find any evidence to substantiate that claim or that you will make money writing to that grade level.
Studies have been conducted by various governmental agencies under the U.S. Department of Education and by independent private agencies on various aspects of literacy throughout the United States, but I have yet to find any authoritative data that specifically identifies the national reading average to be at the eighth grade level.
Adult Literacy in America
The study most often cited as the source of the eighth grade reading level claim is a 1993 study, Adult Literacy in America: A First Look at the Results of the National Adult Literacy Survey, by Irwin S. Kirsch, sponsored by the National Center for Education Statistics. You can review the results yourself at the National Center for Education Statistics.
However, the study does not specifically state that the national reading level average is at the eighth grade level. In fact, the study's committee "… agreed that expressing the literacy proficiencies of adults in school-based terms or grade-level scores is inappropriate."
The study did survey levels of literacy skills ranging from Level 1 to Level 5, with Level 5 being the most difficult or the highest skill level. The survey did show that about half the population performed at levels 3-5 and half performed within the lower levels 1 and 2.
SERPs and Readability
Nevertheless, if we accept the various reading level scales like, Flesch-Kincaid, article writers can improve their content marketing to more closely match the acceptance of targeted readers. In addition, Google and other search engines may or may not look favorably on the webpage or article and rank it higher than one that Google deems to be written at an inappropriate level as evidenced by the Official Google Blog
For instance, an article written at the twelfth grade level about building a tool shed may not be looked upon as worthy of Google's definition of maximizing the user search experience. An article on the same subject written at the sixth or seventh grade level might well fair much better in the SERPs.
On the other hand, writing an article on the Literacy Statistics of Migrant Workers at the fourth or fifth grade level would not fare well with academic readers and probably not with the search engines.
The point is that article writers should consider readability when writing articles. The effort does not need to be an all consuming effort. Readability can easily be checked with one of the tools I mentioned earlier.
Be aware of the end user. The more you comply with Google's goal of "providing the best user experience possible," the more favorably the search engine will rank your writing for money efforts.
Book Publishers: What Do They Want
If you’ve tried submitting a manuscript to any of the book publishers within the business today, chances are you’ve received a rejection. The so named rejection scripts goes something like we’re not searching for new authors at this moment, we’re not interested, and so on. Irrespective of how they’re written, oftentimes, they’ll be cold and harsh and these will often be taken as huge blows in an author’s life. You’ve place your heart and soul into the materials but they do not believe its good enough. On that note, what are publishers really trying to find?
This could be summed up in 3 M’s, namely, mass appeal, marketability and memorable. If you wish to sell your book to book publishers, you've got to maintain these 3 points in thoughts. On the side of mass appeal, you are searching to write a book that would appeal to a huge audience. In a single word- everybody! Write for every person as a lot as your expertise can muster. Most of the time, in case you write for a group, you’ll also be writing off a great quantity of publishers in that method. As for marketability, the name of the game is M-oney. Write with all your heart but make sure that you produce a thing that can sell. In case you succeed with convincing a publishing residence that your perform will sell nicely then you have found oneself a publisher.
For the last M that publishers are trying to find, you may prefer to tweak the word and add potential to the term. With memorability, you desire to write something that men and women will always bear in mind and will also relate to. Take note that when your book is published, it still has to complete operate in standing out from the other books on the shelf. Marketing and advertising and promotion can give your book a boost but you need to make a thing that will not blend in with all the bookshelf woodwork. Your book wants to attract an audiences’ attention and remain in their minds.
Now which you know regarding the three Ms, you will have a better possibility if you submit your manuscript. Provided that it’s written with those in mind, you will not be getting a rejection from book publishers.
This could be summed up in 3 M’s, namely, mass appeal, marketability and memorable. If you wish to sell your book to book publishers, you've got to maintain these 3 points in thoughts. On the side of mass appeal, you are searching to write a book that would appeal to a huge audience. In a single word- everybody! Write for every person as a lot as your expertise can muster. Most of the time, in case you write for a group, you’ll also be writing off a great quantity of publishers in that method. As for marketability, the name of the game is M-oney. Write with all your heart but make sure that you produce a thing that can sell. In case you succeed with convincing a publishing residence that your perform will sell nicely then you have found oneself a publisher.
For the last M that publishers are trying to find, you may prefer to tweak the word and add potential to the term. With memorability, you desire to write something that men and women will always bear in mind and will also relate to. Take note that when your book is published, it still has to complete operate in standing out from the other books on the shelf. Marketing and advertising and promotion can give your book a boost but you need to make a thing that will not blend in with all the bookshelf woodwork. Your book wants to attract an audiences’ attention and remain in their minds.
Now which you know regarding the three Ms, you will have a better possibility if you submit your manuscript. Provided that it’s written with those in mind, you will not be getting a rejection from book publishers.
What is keyword density? Why is it so important in the use of SEO Article writing services?
Keyword density is an important part of SEO copywriting services, and in articles and blogs. To better understand how it works, let's start with the basics. First, SEO is the general term for search engine optimization. The process of optimizing your website to attract more traffic and build a search engine ranking higher. SEO activities can range from the creation of links that are posted in forums, comments on blogs or social networks and lead to your site, or the creation of articles and blogs through writing services that will create content that is Search engine optimized with the correct keyword density "."
So you know where the keyword density is adjusted, but it really is? Keyword density is the SEO jargon for the number of times, in various materials, your keyword appears in an article, blog or page.
Example. He has a web page with 200 words. This includes titles, subtitles, and all that content. If your keyword is found in those words 6 times, you have a keyword density of 3%. Here's a formula that will guide you to calculate this for any amount of content. Your keyword density is the number of keywords divided by the total number of words on the page, multiplied by 100.
Rules for keyword density
Here is a rule of thumb I've found that applies to almost any type of web content created by SEO writing services that have a keyword density. Anything less than 2% the density is very low, only 4% is too much. Why is this? Search engines must be able to find your content, and you want your "keyword" real key word (which it will be if search engines can not pick it up). But you do not want to "spam" content with excessive use of keywords, either. And for most of the articles and blogs, which starts after 4%.
Mounting keyword density
Say for example, your business was a software company. You like things like "software", "programs" or the names of specific software to sell your keywords. This is someone writing in "software" in the Google search box would be able to get through the content. So, gather a list of keywords. It happens to the writing services you've hired. Take each keyword and create an article around it. He now has website content search engine that can actually collect. And because it has chosen the service quality of the writing is still readable and attractive to humans.
Did you realize that this article was built around "writing services?" I know, I just got the secret. Put the word SEO means placing the correct density keyword the correct number of times in the article, press release, or blog. You do not want to put it there too: all that is over 5 to 6 key words in 400 words will be rejected by the boards of major items such as electronic publishing. But you need the right amount. This is where the quality of fits SEO copywriting services
The Origins of Your Blog Success
Blog success originates not from the fancy layouts or nifty widgets but rather from the unique content found on the blogging platform! If what the site administrator offers viewers continues to be interesting and relevant reading material people will continue to return! It all boils down to the personal commitment of the individual blogger insofar as to the success of the blogging platform itself!
Here are 5 things any individual will need to supply if they intend to become a popular blogger!
Idea
The starting point for any blog is the 'seed' or idea behind it's purpose and what the reading material contained within will be based upon! The theme is crucial from the standpoint that you want to be sure there is an audience for it and most especially if you intend to make money! The theme you decide upon gives you a way in which to direct your efforts since you want to maintain a certain focus when composing updates.
Motivation
Ideas are merely thoughts or dreams until you decide to take a definitive action towards making them a reality! Taking the first step is typically the hardest when entering into anything new and when launching a blogging platform it is recommended to compose a series of posts! The point here is you want visitors to have more than one update to view or they may not take your site serious enough to even return. The more posts you display the greater the commitment you will reflect to visitors!
Focus
This helps you to coordinate your efforts for the best results but just as importantly your focus will help you stay consistent with the theme of your site. It will do little good if you continue to veer away from the theme since it will confuse readers and even discourage them from returning! The main objective is create unique content that is relevant to the theme so you can attract visitors and then develop their loyalty!
Patience
This supplies the persistence you need while you wait for the results you want while also helping you beat back any feelings of frustration! Remember a successful blogging platform is one that has a loyal following but viewer loyalty does not occur overnight, it takes time!
Curiosity
Without a deeply rooted curiosity or passion it will make both your research and writing efforts more difficult! People expect to see high quality and unique content when they land on your site and it is up to you to create it but if you lack the inner drive to do so the platform will fade from existence! It is always highly recommended to consider your own level of interest when selecting a theme for just these reasons!
Blog success is much more a product of the unique content found on the blogging platform itself and not the fancy designs or widgets being used. It all comes down to people wanting reading material of interest to them and finding a source they feel is reliable. Once this occurs reader loyalty begins to develop but only after a period of time! This is why the origin and success of the blogging platform is wholly dependent upon the initiative and commitment of the site administrator! After all the use of fancy designs or widgets are no substitute for the 5 things only a blogger can supply as discussed here today!
Quality Content Writing: What You Need To Look For
If you have been an online writer for quite some time and spent your precious moments writing for the web, you must have had those times when you hear disaster gossips and myths about web writing. So how do you feel? Pity? Anxious? Furious? Or Ridiculous? Well, if you are a religious writer, one of these emotions would have hit you real hard somewhere at the creative membrane!
I can see those hands going up!
I belong to the similar bandwagon. However, given the personality system that I have, it’s disappointing to know that perceptions floating around aren’t real as they should be. So all the wrong gossips compelled me to share my melancholy towards the myths prevailing about web content writing.
Let’s clarify things:
Writing is easy – For all those who get a sudden rush of conviction that they can write, they should ponder over the level of creativity and acumen that’s required to map and create a great content. Any form of writing is tough and doesn’t come easy. Clients who meet us with an excuse that they need content writing services simply because they don’t have the time for writing, make me sarcastically grin within. For creative sake, writing is not a brownie. Casually writing for the sake is one thing, and writing to make an impact is another!
Write and relax till readers come – Give me a break! All those in the trade must know that writing a copy and publishing it is not all that matters. Optimizing it is a big deal in itself. A content well written and published minus optimization is like preparing a field where no one came to play. Cohesive optimization and a great writing make a stupendous writer that has the potential to roll in readers as well.
Rewriting is content writing – Many out there have a perception that rewriting an article is precisely content writing, FALSE! It takes a lot of research, analysis and mind structuring to write a superior article.
Content writers are underpaid – Well, I would oppose this hugely. It depends upon how a writer markets his talent and the real calibre as well. If you have the right potential and the right kind of projects, you would be touching pinnacles in no time.
Stuff keywords to rank higher – People who think this way, need real time therapy! A content that is stuffed with keywords is like feeding a belly beyond saturation. In clear words, overstuffing is spamming. Watch out! You will be penalized.
Years of experience matter – Well, I am not willing to go contrary on this, but it’s actually not about the years that count but the substance that a writer produces over and over again. Your quality of work is more appreciated than the time you have spent in the trade. Experience is certainly a trump, but has no relevance when it comes to delivering real fodder. It’s primarily about how eager you are to produce brilliant copies.
I can see those hands going up!
I belong to the similar bandwagon. However, given the personality system that I have, it’s disappointing to know that perceptions floating around aren’t real as they should be. So all the wrong gossips compelled me to share my melancholy towards the myths prevailing about web content writing.
Let’s clarify things:
Writing is easy – For all those who get a sudden rush of conviction that they can write, they should ponder over the level of creativity and acumen that’s required to map and create a great content. Any form of writing is tough and doesn’t come easy. Clients who meet us with an excuse that they need content writing services simply because they don’t have the time for writing, make me sarcastically grin within. For creative sake, writing is not a brownie. Casually writing for the sake is one thing, and writing to make an impact is another!
Write and relax till readers come – Give me a break! All those in the trade must know that writing a copy and publishing it is not all that matters. Optimizing it is a big deal in itself. A content well written and published minus optimization is like preparing a field where no one came to play. Cohesive optimization and a great writing make a stupendous writer that has the potential to roll in readers as well.
Rewriting is content writing – Many out there have a perception that rewriting an article is precisely content writing, FALSE! It takes a lot of research, analysis and mind structuring to write a superior article.
Content writers are underpaid – Well, I would oppose this hugely. It depends upon how a writer markets his talent and the real calibre as well. If you have the right potential and the right kind of projects, you would be touching pinnacles in no time.
Stuff keywords to rank higher – People who think this way, need real time therapy! A content that is stuffed with keywords is like feeding a belly beyond saturation. In clear words, overstuffing is spamming. Watch out! You will be penalized.
Years of experience matter – Well, I am not willing to go contrary on this, but it’s actually not about the years that count but the substance that a writer produces over and over again. Your quality of work is more appreciated than the time you have spent in the trade. Experience is certainly a trump, but has no relevance when it comes to delivering real fodder. It’s primarily about how eager you are to produce brilliant copies.
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